Community Building Through Media and Live Events

For Higher Education

With consulting producer Julie Burstein, Triadic Consulting develops live programming, audio and video designed to:

o  Forge stronger ties to alumni and friends by sharing your most compelling stories through creative events and web programming.

o  Increase alumni participation and philanthropic support through more individualized and meaningful outreach.

o  Create a road map for new forms of life-long engagement with your campus by alumni and friends.

These efforts can take the form of podcasts and videos, TEDx conferences and panels of experts discussing topical issues.  

The event and media development process has three phases:

  1. Discovery:  

  • Through 1:1 interviews and focus groups, identify perceptions of your institution held by key stakeholders, on and off campus.

  • Uncover personal stories and recurring narrative threads that exemplify current institutional identity and distinction.

  • Develop a roster of notable alumni, distinguished faculty working in areas of special interest to the wider community, and students who are already making exceptional contributions in their field of study or performance.  

 

     2.  Analysis:

  • Assess current outreach programs, communications, and campus web presence.

  • Determine types and frequency of programs that would attract large audiences and enhance your institution’s public identity.

  • Explore how to optimize the impact of real time events (on and off campus) through podcasts and social media networking.

 

     3.  Design:

  • Lead an intensive, customized work process that builds collaboration among a designated cross-campus Project Team and Advisory Group and breaks down departmental silos.

  • Develop focused programming (live events, video and audio) over one academic year that highlights your institution's most compelling stories and expertise and ensures access for your global community.

  • Create a road map for creative, long-term engagement of alumni and friends with the campus community.

 

Samples of Julie Burstein's recent work

A simple, single-voiced story drawn from an interview with architect Steven Holl, who teaches at Columbia University. In this Aha Moment, Holl talks about falling in love with the Pantheon.  Produced for Studio 360.

An example of bringing disciplines together.  Julie produced and narrated this story about a dance performance that dives into the human heart for Studio 360.  It includes an interview with cardiologist Holly Andersen, Director of Education for the Ronald O. Perelman Heart Institute. 

Julie produced Totally Cerebral, a podcast series on neuroscience, for PRX.  In this episode, Dr. Wendy Suzuki of NYU interviews Dr. Neal Cohen of UI-Urbana Champaign about his class on amnesia and pop culture.

Julie is consulting producer to The Metropolitan Museum of Art for their TEDxMet events.  She coaches all the speakers, including author Andrew Solomon, whose TEDxMet talk has been viewed more than 4 million times.

Julie developed and directed a series of videos with Dr. Wendy Suzuki to support the publication of her book Healthy Brain, Happy Life